A very nice article appeared this week in the MIT Technology review, in which the one and only comment had the following opinion: "Economics being utilized to exploit key variables for the gain of a minority of citizen's gains is immoral."
I find this guy's sense of morality interesting. I guess we should cease all reporting in business? No math in marketing?
http://www.technologyreview.com/business/26438/
"An economist at a digital ad agency devises a way to use Twitter and Facebook to forecast sales of everything from cars to tampons."
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Great article, Jason. This is one of the most conclusive social media ROI measurements I've ever seen. I blog for SAS and would love to hear more about how you're using analytics for your insights.
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